marketing leader // influencer marketing & social media expert // creative project manager // ride-or-die teammate
signature strengths: curiosity, humor, open mindedness & critical thinking, love of learning, authenticity
Passionate, results-driven marketer with 7 years experience building award-winning marketing campaigns on the agency and brand side, with a focus in culture, consumer goods, entertainment, music, and social good. Expertise across brand marketing, public relations, influencer marketing, digital/social media content, events/experiential, and brand partnerships.
the cliffs notes:
brand communications manager @ Red Bull: Helped establish and develop the Brand Communications department at Red Bull North America. Executed innovative experiences within Red Bull’s Brand, Music, and Social Impact verticals, with the goal of sparking impactful conversation around the Red Bull brand. Focused on social/digital, media relations, influencer marketing, and brand events.
campaign and influencer marketing manager @ agency: Department supervisor with 4 direct reports in charge of developing, pitching and executing entertainment, tech, multicultural, social impact, and culture influencer marketing projects for Fortune 500 companies (Sony, Disney, PUMA, etc). Grew influencer network, on-boarding top tier talent such as Dytto (3.5M) & Anthony Padilla (2.7M), and built relationships with the largest talent & brands in the world. Focused on integrated branded content, PR, event/experiential activations, paid social, digital and beyond.
marketing manager @ startup: Oversaw paid/earned/owned social, influencers, SEO, website and email marketing strategy, secured PR placements in LA Times, E!, built partnerships with other brands and crafted cultural event marketing projects - leading to a 25% sales increase. Built overall marketing asset design and defined a cohesive brand vision.
multicultural social media strategy @ NBCUniversal and Paramount Pictures: Crafted social strategy & created content for TV/film social media pages, growing following by 4M +. Pages included Titanic, Grease, The Godfather, and 25 +.
University of Southern California grad: Magna cum laude, B.A. Public Relations, Graphic Design minor, Consumer Behavior T.A.
post-grad courses completed: Creative Thinking: New Techniques and Tools, Viral Marketing & How to Craft Contagious Content, The Science of Well Being, Script Writing for Web Series, Introduction to Computer Science, EQ/Empathy and Emotional Intelligence at Work