INFLUENCER CAMPAIGNS
puma #runyourway: culture marketing
Goal: PUMA's aim was to dive into running culture and create a genuine, authentic campaign while including a product focus.
Key Tools: Social Media (Paid, Owned), Event
Campaign: In order to retain authenticity, I carefully selected 20 real runners for this culture activation. Using PUMA's general theme, I let the influencers be the storytellers, working with them to create high quality content that perfectly blended product and their intimate, inspiring stories. We also tied the campaign to local stretch/yoga meetups in 2 key cities in order to focus on the running community.
Results: Professional Quality Photo Content, engagements, conversations, insights into running culture
COVERGIRL #cgbeautycrew: TECH IMPLEMENTATION
Goal: COVERGIRL wanted to raise awareness and sales for their products.
Key Tools: Social Media (Paid, Owned), ChatBot, Coupons
Campaign: In a multi-phase, multi-platform campaign 23 influencers created 38 pieces of content sharing COVERGIRL tutorials and tips - feauturing a mix of video/photo content and main/micro influencers. To connect the content with commerce, I helped create the world’s first Influencer Chatbot.
Results: **4A Tech Award Winning Campaign**, click throughs/coupons delivered, impressions, engagements
14x More Bot Conversations than Avg. Post Comments
48% of Conversations Lead to Coupon Delivery
51% CTR on Coupons Delivered
sony: the walk vr activation
Goal: Sony's aim was to promote their new movie, The Walk in an innovative, fresh way.
Key Tools: Social Media (Paid), VR
Campaign: In order to capitalize on the thrilling aspect of Sony's The Walk movie, which features a tightrope walk across the Twin Towers, we activated 20 high impact influencers to try their hand (or feet) at The Walk themselves! Utilizing Sony's VR technology, we produced 20 short social videos dropping these social celebrities into the world of the walk - giving the influencers and their followers an experience of a lifetime. The videos were published on owned and paid channels.
Results: Impressions, record breaking engagement and high quality content
